Stephen R. Marshall to speak at the Casino Marketing & Technology Conference at Paris in Las Vegas on Wednesday, July 13 at 4:15pm “Trust the data,” is a mantra that more and more marketers are encouraged to embrace, but that could be putting the cart before the horse. Marketers need not just the necessary tools … More Building a Data-Driven Marketing Culture

Three Steps to World-Class Player Development by Stephen Marshall Published January 30, 2014 In my role as a senior vice president with the Fine Point Group, I have the pleasure of interacting with tribal and commercial casino marketing departments in gaming jurisdictions across the country, and, literally, around the world. When meeting with a client’s … More Three Steps to World-Class Player Development

Dead Men Do Tell Tales by Randall A. Fine Published December 16, 2014 Things continue to be rough for our industry. Financial results remain soft; discussion of bankruptcy in other quarters abound. There is little optimism out there. With just cause. While it has taken far longer than it should have, the industry is finally … More Dead Men Do Tell Tales

Several years ago, when I was Vice-President of Marketing at Harrah’s Casino and Hotel in Joliet, Illinois, we struggled to host profitable VIP Special Events and Entertainment.  At that time, the prevailing wisdom suggested the reason for this shortcoming was a lack of capital investment in an adequate ballroom or showroom to host such events.  … More Player Development: Maximizing Profits from Special Events and Entertainment- Stephen R. Marshall

It Isn’t God’s Fault  by Randall A. Fine Published May 29, 2014 Over the past several weeks, most regional gaming companies have reported their first quarter results. The following quote could have been pulled from any number of releases:  “Our first quarter 2014 performance was impacted by unusually extreme weather conditions across the country, increased … More CDC Gaming Reports Ranked “It’s Not God’s Fault” On of Their Seven Most Read Commentaries of 2014

June Issue of Global Gaming Business Magazine The Fine Line by: Roger Gros Group led by former Harrah’s exec becomes one of the most sought-after consultants in industry It’s probably the one thing on which Harrah’s Chairman and CEO Gary Loveman and Randall Fine, the president of the Fine Point Group, can agree.  “I’ve never … More GGB – June Cover Story, The Fine Line

FPG is honored to participate for another consecutive year in the Southern Gaming Summit on May 8th – 10th at the Mississippi Coast Coliseum and Convention Center in Biloxi, MS. Steve Marshall will be joining an all-star line-up of panelists, Ryan Ross of MGM and Joe Schatz of Caesars Entertainment, to discuss the following topic; … More FPG to Speak at the Southern Gaming Summit – May 8-10

The BNP Media Gaming Group’s Casino Marketing Conference at Paris Las Vegas on July 24-26, 2012. Please join Randy Fine as he and several other casino marketers, Wednesday, July 25, 2:45 p.m. – 3:45 p.m., debate the following topic; The Great Debate: Social Media Marketing vs. Traditional Casino Marketing The use of social media as a … More FPG to Speak at the Casino Marketing Conference – July 24-27

LAS VEGAS, June 7, 2012 /PRNewswire/ — Today, The Fine Point Group, the casino industry’s largest Las Vegas-based consulting and management firm, announced the launch of LaserPointCRM, the most powerful – and easiest to use – database optimization tool ever developed for the casino industry. LaserPoint CRM is a cloud-based SaaS product – “software as … More FPG Launches LaserPointCRM™

Join FPG in our third consecutive apperance speaking at the Northwest Indian Gaming Conference and Expo being held July 16-18, 2012 at the Little Creek Casino Resort in Shelton, Washington. FPG will be joined by other industry leaders during the 8:30am breakout session on Wednesday July 18 to discuss Marketing for Promotions and Special Events.